I've played EQ for many years, so here's what I've deduced:
In the beginning ...
LOTS of players. LOTS of $$$. NO competition. Verant (at that time) raked it in and probably laughed their way to the bank. It was a stroke of genius--and luck. Sony saw it, liked it. They, like every corporation, knew everything had a price tag. Ka-ching. Sold to the highest bidder.
Later on ...
Oh, crap. Better online games? Yeppers. People packed their bags. The $$$ started to slide, slide, slide away. It was slow at first; AO and DAoC could only do so much damage. The future looked grim, though. Still, EQ think tanks had a plan and debriefed: "Ok," they said. "Expansions and a sequel." They nodded, smoked their cigars. What a great night.
Final score: Customers 0, Bad/Big Business 100.
Poetic justice? ...
The competition got better and better. EQ? It still played the same bluff, only this time the stakes had changed. Finally their deaf ear become their death sentence. Lack of effective customer support + poor decision making = HUGE profit loss. EQ2 did OK, not great. Ergo, EQ1 was becoming more of a burden. They scrambled. "Merge the servers!" they shouted. "Fire more expansions!" That lasted awhile, but the enemy kept coming. Finally, BOOM! Price hike.
What's to come ...
The bottomline? Ka-plunk. Here it is: EQ's dying heart is now official with the subscription increase. Lousy business practices and design decisions made it brain dead. The only thing keeping its vital organs up and running are the credit card numbers addicts and devoted fans pump into its frail body. It has come down to this small allegiance. That and a contract Sony signed during the "Golden Age" of EQ1. Ouch.
Audit time. Eventually Sony will vote for euthanasia, while ever determined fans will call it a crucifixion. For awhile the holy zones will remain silent, their nearly forgotten names mere folklore in the tales of old and eccentric players still clutching their expansions with an decrepit sigh, whilest they whisper to their young, "Ah, yes, Antonica, Odus, Luclin ... I remember when--"
"Antoni-what? Mom, ganddad is getting weird again."
Until at last the tomb is reopened and the spirit of EQ walks again beneath the glittering stars of-of, well, much better games out there. The savior will step before his disciples, raise his hands to prove he has risen and say, "Loading, please wait ..."
YOU HAVE BEEN DISCONNECTED
Smedley Letter Regarding Price Increase
John Smedley addresses the EverQuest pricing increase in a letter to the community:
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Community Letter from John Smedley
Hello everyone,
It's amazing that we're now six years since the launch of EverQuest, and even more amazing to see so many people enjoying the world of Norrath. I know that the development team has exciting stuff planned for the coming months (look for an announcement soon!) and they are dedicated to keeping EQ fresh and alive with all the best technology has to offer.
EverQuest is in its 6th year of existence and while we have continued to bring new content for everyone to enjoy, the cost of operating a top tier MMO has increased significantly during the past three years. Today I am writing to tell you all that we will be increasing the subscription rate for EverQuest effective June 12, 2005 . The new monthly subscription rate will be $14.99/month.
We strive to ensure that EverQuest remains a great entertainment value. No other game offers the detailed gameplay, huge world and tight-knit community that EverQuest offers. The monthly subscription fee allows us to provide the best possible gaming experience for you while also expanding the world. The EverQuest team is dedicated to providing fresh and dynamic content to the players with in-game events, quests, zone re-vamps, game enhancements and great new expansion packs.
To thank the EverQuest community, we're offering players a limited-time promotional offer. Between May 12, 2005 and June 11, 2005, you can take advantage of a 6 or 12 month limited time subscription and reap great savings. Just go here for more details. We will continue to offer discounts from the new rate plan on multi-month subscriptions and these increases will not affect the SOE Station Access? subscription rate, which will hold at $21.99.
We sincerely appreciate all of you who inhabit our EverQuest universe and we look forward to continue having you be a part of our world for years to come.
Thanks,
John Smedley